Are you trying to find the best review platform for your business in 2025? Here are the top 10 business review websites you should know. They are Google Reviews, HiFiveStar, Trustpilot, Yelp, Facebook Reviews, TripAdvisor, G2, Capterra, Birdeye, and Yotpo. Online review platforms now cover every type of business. Some are general, and some are for special industries. Businesses use reviews to build trust and improve their reputation. Reviews also help them get new customers. Did you know almost 75% of people trust businesses with good reviews? The right platform can help your business stand out. It can also help you make more money and grow your reputation.
Key Takeaways
Online reviews help people trust your business. They also help you get more customers by showing what real people think.
Picking the best review platform depends on your business type and size. It also depends on where your customers go online.
Review management tools like HiFiveStar save time. They send review requests and replies for you on many platforms.
If you answer reviews fast, it helps your reputation. Sharing good feedback on your website also helps your local search rank.
Getting honest reviews often and handling them well helps your business grow. It also helps your business stand out in 2025.
Best Online Review Platforms
Picking the right online review platform can really help your business. Let’s check out the top choices for 2025 and see what makes each one different.
Google Reviews
Google Reviews is the most used online review platform for businesses. Most people look at Google before they visit a business. For example:
Google has 73% of all online business reviews.
More people use Google to find local businesses every year.
Google keeps adding cool new features. In 2025, you can use a story format for reviews, like Instagram or TikTok. You can react to reviews with emojis in the Google Maps app. Businesses can show their favorite reviews on their profile. Google also made a QR code feature. You can put this code on receipts, business cards, or your website. When customers scan it, they go right to your review page. This makes it much easier to get feedback and improve your local SEO.
Tip: Businesses using Google’s QR code feature get up to 10 times more reviews. This helps you stand out and show up higher in search results.
HiFiveStar
HiFiveStar is a top online review platform for businesses that want to grow fast and manage their reputation easily. You can make, watch, and share reviews on over 30 platforms, including Google and Facebook. HiFiveStar lets you send unlimited SMS, email, and WhatsApp review requests. You get AI-powered auto-replies, so you always answer feedback. The platform gives you real-time analytics and widgets to show your best reviews on your website or social media.
Note: HiFiveStar works for any business size. You can start for free and pay more as you grow. The dashboard is easy to use, so you can manage everything in one place.
Trustpilot
Trustpilot is one of the most trusted business review websites. It helps you collect real reviews and build trust. Trustpilot has a big share in reputation management.
Category | Market Share (Est.) | Ranking | Top Competitors (Market Share) |
|---|---|---|---|
Reputation Management | #1 | Hootsuite (11.17%), Podium (8.86%), Yotpo (7.85%) |
You get easy connections with Google and Facebook, automatic review invites, and rules to make sure only real customer reviews show up. Trustpilot’s openness helps you get better and bring in more customers. Some people say the site could be easier to use, but its strong reputation makes it a favorite for many businesses.
Yelp
Yelp is a classic online review platform, especially for restaurants, local shops, and service businesses. Yelp’s users are from many groups, but it’s most popular with older adults and people who earn more money.
Demographic Category | Detail/Group | Share/Percentage |
|---|---|---|
Age (U.S. Yelp users) | 55 years or older | 41% |
35 to 54 years | 32% | |
18 to 34 years | 26% | |
Education | Completed college degree | 60% |
Income | Over USD 100,000 | 54% |
Gender | Female | 53.84% |
Male | 46.16% |
Yelp reviews can help your business find new customers, especially if you are in food, retail, or local services. Many people trust Yelp for honest and detailed feedback.
Facebook Reviews
Facebook Reviews let you connect with customers where they already spend time. You can get reviews and recommendations right on your business page. Many tools, like Birdeye and EmbedSocial, help you manage and show Facebook Reviews on your website. These tools make it easy to display your best feedback and bring in new customers.
Tip: Use widgets to show your Facebook Reviews on your website. This builds trust and helps visitors see real feedback from real people.
TripAdvisor
TripAdvisor is the top online review platform for travel, hotels, and tourism businesses. If you run a hotel, restaurant, or attraction, TripAdvisor helps you manage your reputation and bring in travelers from around the world. The platform gives you tools to claim your listing, manage reviews, and promote your business with ads. You also get webinars and marketing tips to help you connect with travelers and get more bookings.
TripAdvisor focuses on mobile-friendly experiences, so you can reach customers on the go. You can use analytics and insights to see what travelers like most about your business and change your plans.
G2
G2 is the best review platform for B2B software and technology companies. If you sell software, G2 helps you reach buyers looking for trusted, real reviews. The platform covers many software types, including new AI tools. G2 uses strict checks, like LinkedIn or business email, to make sure reviews are real. You get detailed feedback, buyer data, and tips to help you improve your product and marketing.
G2’s Review Safety Toolkit has AI content checks, anti-spam tools, and user behavior monitoring.
All reviews, even anonymous ones, go through the same approval process.
Capterra
Capterra is another great choice for B2B businesses. It stands out with strong lead generation and advanced comparison features. You can track competitors, find market gaps, and make special content like explainer videos or ROI case studies. Capterra’s filters help you reach decision-makers and get more leads. If you want to improve your market position and get more business clients, Capterra is a smart pick.
Birdeye
Birdeye is a strong online review platform for businesses with many locations. You can manage listings, collect reviews, and reply to feedback across hundreds of locations from one dashboard. Birdeye works with over 200 review platforms and connects with more than 3,000 business tools. You get AI-powered replies, social media sharing, and tools to turn good reviews into referrals. Birdeye also connects with Apple Business Connect, so you can manage your business on Apple Maps, Siri, and more.
Note: Birdeye’s clients have seen big increases in reviews and better Google ad results. The platform is perfect for businesses that want to grow fast and keep their reputation strong everywhere.
Yotpo
Yotpo is the top online review platform for e-commerce businesses. It helps you collect reviews, run loyalty programs, and send SMS or email campaigns. Yotpo uses AI to make shopping personal and suggest products in real time. In 2025, Yotpo started shoppable livestreams, so you can sell products during live video sessions. The platform’s loyalty and referral programs help you turn one-time shoppers into loyal fans.
Yotpo’s prices start higher than some others, but you get a full marketing suite with advanced analytics and support.
You can automate review collection, use AI to improve review quality, and run targeted campaigns to boost sales.
Platform | Starting Price (approx.) | Target Business Size | Key Features Included |
|---|---|---|---|
Yotpo | Growing and large e-commerce | Reviews, loyalty programs, SMS marketing, referrals, advanced analytics, dedicated strategists, customizable onboarding | |
Judge.me | Free or $15/month | Small to medium e-commerce | Basic to premium review features |
Reviews.io | $99/month | Small to medium e-commerce | Reviews with integrated SMS capabilities |
Yotpo is great if you want to grow your online store and keep customers coming back.
Picking the right online review platform helps your business build trust, get new customers, and grow your reputation. Each platform has its own strengths, so think about your industry, goals, and customers before you choose.
Why Online Reviews Matter
Building Trust and Credibility
You want people to believe your business is good. Online reviews help you earn trust. When customers read honest feedback, they feel better about your business. In 2025, most people check reviews before buying or visiting. They look for real stories and true opinions. If your business has lots of reviews, people think you are more trustworthy. People want to see both good and bad feedback. If all reviews are perfect, they might not trust them.
Here’s a quick look at how reviews shape trust and reputation:
Statistic Description | Percentage / Impact |
|---|---|
Consumers influenced by online reviews in buying decisions | 93% |
Consumers trust local business reviews more than others | 72% |
Consumers avoid brands that censor reviews | 60% |
Consumers concerned about fake reviews | 62% |
Consumers would not buy if suspecting fake reviews | 54% |
Consumers trust reviews as much as personal recommendations | 49% - 66% |
Consumers hesitate to buy from stores with negative reviews | 86% |
Consumers trust businesses with many reviews | 60% |
Consumers suspect fake reviews if no negative feedback | 95% |
Consumers read reviews before purchasing | 95% |
You can see reviews are a big part of your reputation now. If you want to grow, you should focus on online reputation management. Keep your reviews honest and real.
Influencing Purchase Decisions
Reviews do more than help people trust you. They also help people decide what to buy. Almost everyone reads reviews before making a choice. If your business has strong feedback, you get more sales. People trust online reviews almost as much as friends. Good reviews can even make shoppers spend more money.
Source | Statistic Description | Percentage |
|---|---|---|
Capital One Shopping Report | Consumers influenced by online reviews in purchase decisions | 93% |
Shapo.io Blog (citing Meetanshi) | Purchase decisions driven by online reviews | 32% |
Textedly Blog | Shoppers more likely to buy with positive reviews | 70% |
If your reputation is strong, you stand out from others. Bad reviews can hurt, but answering them shows you care about feedback and reputation management.
Boosting Local SEO
Online reviews help your business show up in local searches. Google uses reviews to pick which businesses appear first. The timing, quality, and your replies all matter. If you get new reviews often, your business looks active and trustworthy. Google gives better rankings for this.
Reviews work like new ads for your business.
Google’s algorithm checks how recent and positive your reviews are.
Detailed reviews with photos and names help you stand out.
Replying to reviews shows you care about feedback and reputation.
Keeping up with online reputation management is important for local SEO in 2025.
If you want more people to find your business, focus on online reputation management. Keep your reviews fresh and honest. Your reputation and trust will grow, and so will your customers.
Review Management Software Overview
Key Features
If you want review management software in 2025, look for tools that save time. The best customer review management software and online review management tools have these features: You get a dashboard that is simple to use. You can send review requests by email, SMS, or WhatsApp automatically. The software lets you see reviews and get alerts right away. It connects with your CRM, payment, and support systems. AI helps you reply to reviews and understand feedback. You can collect reviews from many places in one spot. Analytics help you find patterns and make your service better. You can use your phone to manage reviews anywhere. Your team can have different access levels. There are plans for all business sizes.
HiFiveStar is special because it lets you send unlimited messages, uses AI for replies, and works with over 30 platforms. You can control everything from one place, even if you have lots of locations.
Pros and Cons
Here is a quick list of good and bad things about reputation management software:
Pros | Cons |
|---|---|
You can watch all your reviews in one place. | Some platforms are hard to use. |
Automation helps you save time. | Advanced features can cost a lot. |
You get alerts and AI replies right away. | Small teams might find it too much. |
It works with your business tools easily. | You can't always control bad reviews. |
Analytics help you make smart choices. | Some software has too many features. |
Ideal Business Types
Online review management helps most if you have these types of businesses: Small businesses that want to grow quickly. Companies with many locations that need to watch reviews in one place. Hotels, stores, doctors, and service businesses. SaaS companies and online stores. Any business that cares about its online reputation and what customers say.
Small businesses like customer review management software because it helps them get more reviews and answer fast. Sending review requests automatically can increase good reviews by up to 50% in a few months.
Pricing
The price for reputation management software can be very different. Some plans start at just $16 each month. Most small businesses pay between $55 and $830 every month. HiFiveStar has a free plan and paid plans up to $899 per month, so you can choose what works best for you.
Tip: Pick review management software that matches your business size and goals. Don’t pay for things you do not need.
Online Review Platform Comparison
Picking review management software can be hard. You want something that matches your business and budget. It should also help you reach your goals. Here is a table that compares the top review platforms for 2025. You can see what each one is best for, how much it costs, and its main features. Look at the table to find the one that fits you.
Platform | Best Use Case | Pricing Highlights (per month) | Key Features & Notes |
|---|---|---|---|
Google Reviews | Any business wanting local visibility | Free | Direct link to Google search, QR codes, story reviews, emoji reactions |
HiFiveStar | All business sizes, multi-location | Free to $899 (unlimited plan) | Unlimited review requests, AI auto-replies, 30+ integrations, widgets, analytics |
Trustpilot | Building trust with verified reviews | Free to custom pricing | Google/Facebook integration, auto-invites, transparency, strong reputation |
Yelp | Restaurants, local shops, services | Free (ads extra) | Trusted by older adults, detailed feedback, strong local presence |
Facebook Reviews | Businesses with active social pages | Free | Reviews on business page, easy sharing, widget support |
TripAdvisor | Travel, hotels, tourism | Free (ads extra) | Mobile-friendly, analytics, global reach, listing management |
G2 | B2B software and tech companies | Free to custom pricing | Verified reviews, buyer data, AI content checks, deep insights |
Capterra | B2B, lead generation | Free to custom pricing | Advanced filters, competitor tracking, explainer videos, ROI case studies |
Birdeye | Multi-location, fast-growing brands | Starts at $299 | 200+ platforms, AI replies, Apple Business Connect, social sharing |
Yotpo | E-commerce, loyalty programs | Starts at $129 | Reviews, loyalty, SMS/email marketing, shoppable livestreams, advanced analytics |
Tip: HiFiveStar is a good choice if you want easy review management. It has lots of features, like unlimited messages and AI replies. The dashboard works for any business size.
Think about what is most important for your business. Do you want more reviews or better local SEO? Maybe you need software that works with your CRM or helps you reply quickly. Some platforms are best for travel or e-commerce. Others, like HiFiveStar, work for any type of business. You can start for free and pay more as you grow.
No matter which one you choose, review management software helps you build trust. It also helps you get more feedback and grow your business. Take your time, check the features, and pick the one that matches your goals.
Choosing the Best Review Platform
Assessing Business Needs
You need a review platform that fits your business goals. First, think about your business size and what you want. Do you have one shop or many locations? Some platforms are better for big companies. Others work well for small stores. Check how many people visit the platform. More visitors means more people see your reviews. Trustpilot gets millions of visitors each month. This helps your business get noticed quickly. Make sure the platform checks reviews well. This stops fake reviews and builds trust with customers.
Here are some things to look for:
Lots of visitors so more people see your reviews
Easy ways for customers to leave feedback
Good checks to stop fake reviews
Simple dashboard that is easy to use
Plans that match your budget
Alerts when you get new reviews
Focus on recent reviews to stay important
Tip: Choose a platform that helps your business grow and keeps your reputation strong.
Industry Considerations
Every business is different and has special needs. Some platforms are better for certain industries. If you have a hotel or restaurant, TripAdvisor is a good choice. Tech companies can use G2 or Capterra to reach buyers. Retailers and local shops do well on Google Reviews and Yelp. Think about where your customers spend time online. Pick a platform that matches your industry and helps you get the right feedback.
Integration and Automation
You want review management to be simple and quick. Look for platforms that connect with your other business tools. If it works with your CRM or payment system, you save time. Automation lets you send review requests without extra work. Some software uses AI to reply to reviews for you. This keeps your business active and shows you care. Analytics help you spot trends and make your service better. If you have many locations, pick a platform that lets you manage everything in one place.
Remember: The right review management platform makes your business stronger and helps you build trust with customers.
Maximizing Online Reviews
Collecting More Reviews with HiFiveStar
You want to get more reviews for your business. HiFiveStar makes this simple for you. You can send review requests by SMS, email, or WhatsApp. You can also use QR codes at checkout or on receipts. Customers scan the code and leave a review fast. This helps you get more feedback without extra work. HiFiveStar lets you set up reminders that go out automatically. This way, you never forget to ask for a review. You can see which requests work best. You can also watch your reviews get better over time.
Tip: Ask for reviews right after a good visit. People remember how they felt and want to share it.
Responding to Feedback with HiFiveStar
When you get reviews, you should reply quickly. HiFiveStar has tools to show new reviews from over 30 places in one spot. You get alerts for every new review, so you can answer fast. The AI auto-reply tool helps you reply on Google and Facebook. This saves you time and keeps your replies friendly. Replying to feedback shows you care and builds trust. You can also spot patterns in reviews and fix problems early.
Use review monitoring to find bad reviews fast.
Thank people for good reviews to build trust.
Learn from feedback to make your business better.
Showcasing Reviews using HiFivestar's Widgets
You worked hard to get great reviews. Now, you can show them off! HiFiveStar gives you widgets to put real reviews on your website and social media. You can pick your best reviews and share them with everyone. This helps new customers see real stories and builds trust. Widgets update on their own, so your site always shows the newest reviews. Sharing reviews in your marketing makes your business look honest and open.
Benefit | How HiFiveStar Helps |
|---|---|
Show best reviews | Customizable widgets |
Build trust | Verified reviews displayed |
Stay current | Widgets update automatically |
Remember: Sharing reviews is a smart way to help your reputation and bring in more customers.
Choosing the right review platform helps your business look good. It also helps customers trust you more. If you manage reviews well, your business can show up higher in search results. This means more people will find you and become customers. Here are some ways reviews help:
Benefit | How It Helps Your Business |
|---|---|
More reviews help people see your business online. | |
Increased conversion | Sharing reviews makes people trust you and buy more. |
Reduced ad spend | Good reviews mean you do not need as many ads. |
Stronger reputation | Quick replies show you care and keep your business looking good. |
HiFiveStar lets you send review requests automatically. You can watch reviews as they come in. It works with your CRM and gives you smart tools and reports. You can also block bad reviews and help your business show up better on Google Maps. Start managing your reviews now! http://hifivestar.com/?ref=hifivestar.com
FAQ
How do I choose the best review website for my business?
Pick a site where your customers like to visit. Think about what kind of business you have. Some sites are better for local shops. Others help online stores or saas companies more. Try different platforms to see which gets you more reviews.
Can I use a review platform for B2B software?
Yes, you can use review sites for B2B software. G2 and Capterra are made for B2B software. These sites help you reach business buyers who want real feedback. If you sell software, these sites help buyers trust your product.
Why should I use review management software?
Review management software helps you save time. You can ask for reviews, check feedback, and reply fast. Many tools work for any business, even saas companies. You get alerts and reports, so you always know what customers think.
What makes HiFiveStar different from other platforms?
HiFiveStar lets you handle reviews from over 30 sites in one spot. You can send as many requests as you want and use AI to reply. The dashboard is simple to use. This platform works for any business, like local shops, saas, or B2B software companies.
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