
You want to be ahead in 2025. Try these top 10 feedback management tools: HiFiveStar, Qualtrics, Canny, UserTesting, Glassbox, Salesforce Service Cloud, Verint, SmileBack, Aha!, and Productboard. Companies that use customer feedback management tools grow fast. They also get better reputations. In 2024, 70% of companies used survey tools to get customer feedback. They saw a 15% increase in satisfaction. Pick the feedback management tool that matches your business, industry, and product needs. Your choice affects how you collect feedback, make your product better, and use customer feedback for real results.
Key Takeaways
Feedback management tools let you gather customer opinions. You can use these opinions to make your product better. This helps your business grow.
The best tool for you depends on your business size. It also depends on your goals and how much money you have. Pick a tool that matches your needs. Make sure it works with your other systems.
The top tools have features like real-time analytics. They also have AI-powered replies and collect feedback from many places. Their dashboards are simple to use.
Feedback tools help you make customers happier. They help build loyalty and trust. You can answer customers fast and make better choices.
HiFiveStar is special because it lets you ask for unlimited reviews. It uses AI automation and connects well with other tools. This makes it a good pick for many businesses.
Overview
What Are Feedback Management Tools
A feedback management tool helps you collect and study what customers say. You can use it to get feedback from every part of your business. These tools show you what people think about your product or service. Experts say feedback management software is very important for online businesses. You can use these tools to get feedback from websites, apps, emails, and SMS.
You can get feedback from every part of the customer journey.
Reports and analytics show you scores like NPS and CSAT.
You can use survey templates to make surveys that fit your needs.
Customer segmentation lets you ask the right people for feedback.
Real-time alerts and automation help you reply to feedback fast.
Tip: The best feedback management tools work well with your business systems. This makes it easy and quick to collect feedback.
There are many kinds of customer feedback tools you can use. Here is a simple table to help you:
Type | Description | Example Tools |
---|---|---|
Get feedback by SMS, chat, or other direct ways | Textmagic | |
Online survey tools | Make and send out feedback surveys | SurveyMonkey, Zoho |
Review collection platforms | Handle and study customer reviews | UserVoice |
User testing tools | Get feedback by testing user experiences | Hotjar, Survicate |
Community feedback tools | Let people share feedback and see product plans |
Why Use Feedback Tools
You want your product to be special and your customers to be happy. Feedback tools help you listen and take action. When you use a feedback management system, you make customers happier and more loyal. Real-time analytics help you find and fix problems fast. You can make your product better and choose what to do next.
You get better customer experience by using many ways to collect feedback.
You can solve problems faster and work better.
Your product gets better and your brand looks stronger.
You make smarter choices and can earn more money.
Did you know? 77% of customers like brands more when they see you use their feedback. Companies like Tesla and Slack use feedback management software to make users happy and keep them coming back. You can do this too. Feedback management tools help you build trust, keep customers, and grow your product at every step.
Top 10 Tools

HiFiveStar
You want a product feedback tool that is simple and strong. HiFiveStar helps you collect, watch, and share feedback on over 30 platforms. You can send as many review requests as you want by SMS, Email, or WhatsApp. The platform uses AI to answer Google and Facebook reviews for you. This saves you time and helps your customers trust you.
HiFiveStar lets you use every customer moment to get better feedback and build a good name for your business.
Standout Features:
Send as many review requests as you want by SMS, Email, or WhatsApp
Widgets show good feedback on your website and social media
See real-time analytics and track how people feel
Connects easily with CRM and POS systems
Dashboard is easy for everyone to use
Plan | Price (per month) | Key Features |
---|---|---|
Free | $0 | 1 Location, Unlimited Reviews, All Integrations, Review Widgets |
Core | $39 | Unlimited Reviews, SMS/Email/WhatsApp, Analytics, All Integrations |
Pro | $99 | 3 Locations, Advanced Automation, Social Sharing, AI Reply, API |
Growth | $179 | 10 Locations, 2,000 SMS/Email/WhatsApp, All Pro Features |
Business | $249 | 20 Locations, Unlimited SMS/Email/WhatsApp, Hide Branding |
Enterprise | $440 | 50 Locations, Unlimited Communication, Hide Branding |
Unlimited | $899 | Unlimited Locations, Unlimited Communication, Hide Branding |
Pros:
You can send as many review requests as you want
AI auto-replies save you lots of time
Free plan lets you get unlimited reviews
Easy to set up and use for any business
Cons:
Advanced automation is only in the higher plans
Why choose HiFiveStar?
This product feedback tool is not expensive and is easy to use. It has many features. HiFiveStar is special because you get unlimited ways to talk to customers, AI automation, and strong connections to your business tools. You can handle feedback from every place and use it to help your business grow.
Comparison Table:
Tool | Standout Features | Pricing Details | Best For |
---|---|---|---|
HiFiveStar | Unlimited SMS, Email, WhatsApp review requests; AI auto-replies for Google & Facebook reviews; customizable widgets; real-time analytics; CRM and POS integrations; simple to use; free plan with unlimited reviews | Free plan available; Paid plans start at $39/month | All business sizes including multi-location businesses |
Sprinklr | AI-driven sentiment analysis; multi-channel feedback; advanced analytics; CRM & ERP integration | Starts around $30,000/year | Large enterprises |
SurveySparrow | Conversational surveys; mobile-friendly; analytics | Starting at $19/month | Small and medium businesses |
Hotjar | Heatmaps; session recordings; on-site surveys | Free plan available; Paid plans start at $39/month | Websites and e-commerce |
Qualtrics
You want customer feedback software that works everywhere. Qualtrics gives you over 100 types of survey questions. It uses AI to study messages and has templates you can change. You can manage feedback from both customers and workers in one place. The platform is safe and connects well with big company tools.
Key Features:
You can change how surveys work and flow
AI checks how people feel and what they say
Helps with market research and finding gaps in experience
Templates make surveys fast to create
Pricing:
Different plans: Essentials, Advanced, Enterprise
You need to ask for a price
Pros:
Easy to use and has strong analytics
You can share and collect surveys in many ways
Cons:
Costs a lot of money
Hard to learn if you want advanced features
You need coding for some custom changes
User Review:
"Qualtrics is strong but can be pricey and hard for new users."
Canny
You want a product feedback tool that is simple to use. Canny lets you collect, sort, and use feedback easily. Customers can send ideas and vote for features on a main board. AI helps sum up comments and group feedback by topic. You can connect Canny to tools like Gong, Help Scout, and Zendesk.
Key Features:
Main feedback board for voting and comments
Public and private roadmaps
List of new updates and bug fixes
Works with Jira and other project tools
Pricing:
Price changes based on features and team size
Pros:
Makes feedback management simple
Connects well with other tools
Cons:
Costs more for advanced features
Not much choice for custom groups
User Review:
"Canny is easy for tracking feedback, but advanced features cost more."
UserTesting
You want to watch real users try your product. UserTesting lets you run tests with people from their own panel. You get feedback right away and can set up tests fast. The platform is easy to use and gives great feedback, but it is expensive.
Key Features:
Get user feedback in real time
Run tests with or without a guide
Has its own group of testers for quick results
Pricing:
Pros:
Fast setup and helpful user feedback
Cons:
Too expensive for most businesses
Some limits with navigation and connections

Glassbox
You want to see every step your customers take online. Glassbox records and studies every action on your website and app. AI finds patterns and problems, so you learn about customer behavior. You can share dashboards with your team and see how actions affect money.
Key Features:
No tags needed, so setup is fast
Shows money metrics and user timelines
Pros:
Full view of customer journeys
Strong analytics for product teams
Good data privacy and security
Cons:
May be hard for small teams
Salesforce Service Cloud
You want a customer feedback tool that fits your service work. Salesforce Service Cloud sends surveys after cases close and uses AI to check how people feel. You can manage feedback from phone, email, chat, social media, and SMS all in one place. The platform has self-help portals and knowledge bases for customers.
Pricing Table:
Plan Name | Price (per user/month) | Key Features Related to Feedback Management |
---|---|---|
Starter Suite | $25 | Basic case management, email-to-case, basic knowledge base |
Pro Suite | $100 | Enhanced chat, knowledge management, macros, omni-channel routing |
Enterprise | $165 | AI for customer service, self-service help center, workflow automation |
Unlimited | $330 | 24/7 support, AI-powered chatbots, enhanced chat |
Einstein 1 Service | $500 | Digital channels, service intelligence, Einstein AI, Slack integration |
Pros:
Handles feedback from many channels
Advanced AI and automation in top plans
Cons:
Best features only in expensive plans
Can cost too much for small businesses
Verint
You want customer feedback software that works everywhere. Verint lets you make surveys for phone, email, web, SMS, and mobile. AI bots help you find insights and take action. You can manage all feedback in one place and use real-time analytics to make things better.
Key Features:
Real-time analytics and dashboards
AI bots for insights and automation
Closed-loop feedback process
Connects with workforce and CRM systems
Pros:
Collects feedback from many places at once
Strong analytics and automation
Known for AI innovation
Cons:
May be hard for small teams
SmileBack
You want quick feedback from your service customers. SmileBack gives you one-click surveys when tickets close. It focuses on CSAT and NPS scores to help you improve service and keep customers. You get real-time dashboards, automated workflows, and a widget to show good reviews.
Key Features:
Real-time dashboards and ready reports
Automated workflows and connections
Widget for websites and reports
Pricing:
Many plans, all features included
Free 14-day trial
Pros:
High response rates and easy to use
Connects well with PSA tools and chat platforms
Cons:
Best for service businesses
Aha!
You want a product feedback tool for planning and tracking. Aha! gives you advanced roadmaps, visual portfolio tools, and strong feedback management. You can keep your team on track with planning tools and see progress with reports.
Key Features:
Detailed reports and tracking
Strong feedback management system
Planning and goal tools
Pricing:
Roadmaps: $74 per user each month
Ideas: $49 per user each month
Pros:
Many features for product managers
Helps teams stay organized
Cons:
Costs more and can be hard to use
Not as flexible for agile teams
"AHA contributor licenses cost a lot. Free seats help, but access for different roles is not perfect..."
Productboard
You want a product feedback tool that links feedback, planning, and delivery. Productboard lets you collect feedback from Microsoft Teams, email, and more. You can connect insights to feature ideas and send them to Jira or other tools. The platform uses AI for executive insights and has docs for team work.
Key Features:
Collect and track feedback from many places
Link insights to features and set priorities
Docs and planning tools for teams
Connects with Jira, Azure DevOps, Slack, Salesforce, and more
AI insights with Productboard Pulse
Pros:
Strong connections and team features
Flexible roadmaps and priorities
Cons:
New users may need training
You have many choices for a product feedback tool. Each platform has its own way to collect, manage, and use feedback. Pick the customer feedback tools that fit your business, goals, and budget. The right customer feedback software helps you turn feedback into growth and loyal customers.
Comparison Table

Features
When you look at feedback platforms, you want to know what makes each one special. The best tools help you get feedback, learn about your customers, and act quickly. You should look for these key features: NPS surveys, website pop-ups, and in-app feedback widgets help you get answers. Dashboards are simple to use and make things clear. These tools work with business apps like Salesforce, Slack, and Google Workspace. You get alerts right away and can reply fast with automation. Good customer support and high ratings are important too. HiFiveStar lets you send as many review requests as you want. It uses AI to answer reviews for you and connects with over 30 review sites. You can handle all your reviews in one place. Widgets let you show your best feedback on your website.
Pricing
You want a feedback tool that matches your budget and business size. Here is a quick table to compare the top tools:
Tool | Free Plan | Entry Paid Plan | Best For |
---|---|---|---|
Yes | $39/month | All business sizes | |
Qualtrics | No | Custom Quote | Medium, Large |
Canny | Yes | $50/month | Startups, SaaS |
UserTesting | No | $40,000/year | Large enterprises |
Glassbox | No | Custom Quote | Medium, Large |
Salesforce SC | No | $25/user/month | Medium, Large |
Verint | No | Custom Quote | Large enterprises |
SmileBack | No | $99/month | Service businesses |
Aha! | No | $49/month | Product teams |
Productboard | Yes | $20/month | Product managers |
Tip: HiFiveStar has a free plan with unlimited reviews. This is great for businesses that want to grow.
Unique Benefits
You want a feedback tool that gives you extra value. Here is how each tool is different:
Tool | Unique Benefits |
---|---|
HiFiveStar | Unlimited communication, AI auto-replies, multi-platform integration, customizable widgets |
Qualtrics | Advanced survey logic, AI sentiment analysis, strong security |
Canny | Public feedback boards, feature voting, AI summaries |
UserTesting | Real user video feedback, fast test setup |
Glassbox | Full journey analytics, tagless tracking |
Salesforce SC | Omni-channel feedback, AI-powered service automation |
Verint | Closed-loop feedback, AI bots for insights |
SmileBack | One-click CSAT/NPS, high response rates |
Aha! | Visual roadmaps, portfolio planning tools |
Productboard | Feedback-to-feature linking, AI insights, team docs |
You can see HiFiveStar makes it easy to collect, manage, and show feedback. This tool helps you build trust and grow your business faster.
Choosing a Feedback Management Tool
Assessing Needs
You need a feedback management tool that matches your business. First, think about how you get feedback now. Do you use emails, surveys, support tickets, or online reviews? Your tool should put all feedback in one place. It should let you tag and sort feedback easily. This helps you focus on what is most important. Pick a tool that lets your team share feedback and work together. Make sure it connects with tools like Slack, Trello, or your CRM. Automation and AI insights help you manage feedback faster. They also help you see patterns and trends. Always choose a tool that fits your business goals, like making your product better or keeping customers longer.
Tip: If you get too much feedback, use a tool that helps you sort and pick what matters most.
Key Features to Consider
You want feedback tools that make your work easier. Look for tools that let you make and send surveys by email, SMS, or web. Advanced analysis, like sentiment checks and trend finding, helps you know what customers think. Connecting with your CRM or helpdesk keeps your work smooth. Automation saves time by sorting and scoring feedback for you. Real-time dashboards show trends and product results right away. Simple interfaces help everyone on your team use the tool.
Feature Category | Why It Matters for You |
---|---|
Collect feedback from many channels | |
Feedback Analysis | Find trends and improve your product |
Integration | Connects with your business tools |
Automation | Saves time and reduces mistakes |
Reporting & Dashboards | Shows real-time analytics for better decisions |
Budget and Plans
Set your budget before picking a feedback tool. Free plans are good for small teams. Paid plans give you more features, like advanced analytics and automation. Check if the tool is easy for your team to use. Make sure it works with your current tools so you do not pay extra. Good customer support is important. Always balance the price with what you get, especially if you want to grow or add more users.
Use Cases
Feedback tools help every kind of business. Stores use them to get feedback from shoppers in stores and online. Clinics use them to track patient feedback and improve care. SaaS companies use feedback tools to build better products and keep customers happy. Hotels and restaurants use feedback tools to get a better name and keep customers coming back. You can use feedback tools to keep all feedback in one place, study feature requests, and reply to customers. Real-time analytics help you find problems fast and make smart choices. Automation and connections make it easy to use feedback and improve your product at every step.
Product Feedback Tool Use Cases

Hospitality and Travel
You want guests to be happy and tell others about your hotel. A product feedback tool helps you get feedback from surveys, reviews, and kiosks. You can see what guests like and what needs work. With a feedback management tool, you can:
Get feedback from guests right away, even while they stay.
Share feedback with your team so problems get fixed fast.
Reply to reviews in one day to show you care.
Use good feedback in ads to bring in new guests.
Track how you do with KPIs like Net Promoter Score.
Hotels and travel companies use feedback to make customers happier. They also improve the guest experience. HiFiveStar lets you send review requests automatically and reply fast. This makes guests feel special and helps them come back.
Retail and E-commerce
You want shoppers to trust your store and shop again. A product feedback tool gives you feedback every day from online and store shoppers. For example, Carrefour uses feedback tools to find problems like login issues and fix them in two days. You can send surveys after people buy things, check feedback each week, and fix problems fast. HiFiveStar helps stores get feedback by SMS, email, and WhatsApp. This makes it easy to learn what shoppers think and make products better. This way, customers are happier and sales go up.
Healthcare and Services
You want patients and clients to feel listened to and cared for. A product feedback tool lets you get feedback by digital surveys, phone, and social media. Clinics use feedback tools to watch every step of the patient’s visit. Real-time dashboards help you see problems and fix them quickly. HiFiveStar helps clinics by sending feedback requests and thank-you notes automatically. This builds trust, makes the experience better, and helps you follow rules. When you use feedback to give better care, customers are happier and stay loyal.
Digital Products and Apps
You want users to enjoy your app and keep using it. A product feedback tool lets you add feedback widgets and surveys inside the app. You can ask for feedback after users finish a task. Keep questions short so more people answer. Use feedback to find bugs, test new features, and make the app better. HiFiveStar helps apps get feedback from many places and reply with AI messages. When you use feedback, you make the app better and keep users interested.
Tip: The right product feedback tool helps you turn every review into a way to grow your business and make customers happy.
Picking the best feedback management tool helps your product grow. The best tools help you get feedback and make customers happy. They also help your product stand out from others. You need a tool that makes feedback simple and quick to use. HiFiveStar lets you send as many review requests as you want. It uses AI to answer reviews and works on many platforms. You can use special widgets and smart analytics to make your product look better. These features also help you give customers a better experience. The easy-to-use design helps you handle feedback from every channel. HiFiveStar helps you use feedback to make your product a success.

With HiFiveStar, you can:
Get feedback from every platform your product is on
Set up automatic feedback requests to get more answers
Show good feedback to help people trust your brand
Watch product trends and customer feelings with live analytics
Make your product better using smart feedback tools
You can turn every review into a better experience for your customers. HiFiveStar wants to help you grow with honest and smart feedback tools. Start managing your reviews today!
FAQ
How fast can you start collecting feedback with a feedback management tool?
You can start collecting feedback within minutes. Most tools offer easy setup and quick integrations. You send your first review request right away. Fast action means you see results sooner.
Can you use a feedback management tool with your current CRM?
Yes! Most feedback management tools connect with popular CRMs. You keep all your customer data in one place. This makes your workflow smooth and saves you time.
What channels can you use to request feedback?
You can use SMS, email, WhatsApp, and even QR codes. Some tools let you add feedback widgets to your website or app. You reach customers wherever they are.
Why should you choose a tool with AI-powered replies?
AI-powered replies save you hours. You respond to reviews quickly and keep customers happy. You build trust and show you care about every comment.
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