Mastering SMS Marketing 2026 Your Essential Guide to Success

SMS marketing remains a powerful tool in 2026, boasting an impressive reach and engagement rate. With 98% of SMS messages being opened, this channel significantly outperforms other marketing methods. Its immediate impact fosters strong customer connections, making SMS marketing an essential component of any business strategy. As customer behaviors evolve and technology advances, effective SMS communication is crucial. This guide will equip you with the sms marketing best practices, ensuring a substantial return on investment. Businesses frequently see returns ranging from $21 to $71 for every dollar spent on SMS marketing, contributing to both business success and customer satisfaction, while also attracting new clientele.

Key Takeaways

• SMS marketing is a strong tool. Most messages open fast. This helps businesses talk to customers. It helps them sell things.

• Always ask first. Get permission to send SMS messages. Follow rules like TCPA and CTIA. This builds trust. It stops problems.

• Make your SMS messages short. Make them easy to understand. Tell people what to do. Use strong calls to action. This gets results.

• New tech makes SMS marketing better. RCS messaging and AI are examples. They send richer messages. They make talks personal.

• Always look at your SMS campaigns. See how many messages open. See how many are clicked. This helps you make your marketing better.

Power of SMS Marketing in 2026

SMS: A Top Marketing Channel

SMS is a top marketing tool. There is a good reason for this. It helps you reach people directly. Businesses like it for many reasons:

1. High Open Rates: Most marketing texts get opened. About 98% are read. This helps people buy things fast.

2. Instant Delivery: Text messages arrive quickly. They usually get there in seconds. 90% are opened in three minutes. This is good for sales that end soon.

3. Strong Conversion Rates: SMS helps turn interest into sales. Almost half of customers buy from a marketing text. Sales rates go from 1-3% for win-back texts. They go over 11% for abandoned cart messages.

SMS is a strong tool. It helps you talk to customers. You can do it fast and well.

Key Business Benefits

Using an SMS marketing plan helps your business. You will talk better to people. You will get better results.

• SMS messages get opened a lot. About 98% are read. Most texts are read in minutes. This makes people more interested.

• Messages arrive right away. People usually answer fast. This is great for quick sales. It is also good for urgent news.

• SMS talks to people directly. It goes to their phone. This is how they talk most.

• SMS content is short. It gets more people interested. It gets more clicks. This is better than other ways.

• SMS campaigns are cheap. They are easy to grow. They are a low-cost way to market. This is true for small and medium businesses.

• SMS tools work with other systems. They work with CRMs. They work with marketing automation. This helps send personal messages. It helps send grouped messages. It helps send automatic messages.

• SMS reaches people reliably. It does not need internet. Messages get to users. This is true even with bad internet.

• People must agree to get SMS marketing. This means they want your messages. You talk to customers. They chose to hear from you.

These good things show why SMS is important. It should be in your marketing plan.

SMS vs. Other Digital Channels

Compare SMS to other online tools. Its strengths are clear. SMS marketing often does better than email. It wins in important ways.

You can see a big difference. SMS marketing has much higher numbers. This is true for all measures.

In 2026, SMS marketing clicks will be high. They will be around 15-20%. This is for sales messages. It can change. It depends on the business. It depends on message quality. This strong showing makes text message marketing key. It will be part of your plan. You will get better results. You will connect better with customers.

Building a Compliant and Engaged SMS Audience

Obtaining Explicit Consent and Opt-Ins

You need permission first. This is called explicit consent. It is key for good sms marketing. You must get clear agreement. Customers must agree to get messages. This makes your marketing respectful.

• Tell people what messages they will get. They must agree to receive them.

• Use keywords to text. Use paper forms. Use online forms. Website pop-ups also work.

• Online and paper forms must say you agree. You agree to get text messages.

• Be open. Tell customers message type. Tell them how often you send texts. Give a link to your privacy policy.

• Tell them how to stop. Use words like 'STOP'. Also, tell them how to get help. Use 'HELP'.

• Keep records of consent. This includes message history. It includes timestamps. This is vital for rules.

• You must show legal papers. These include privacy policies. They include terms of service. They show how you store numbers. They show message types. They show frequency. They show opt-out steps.

• The law says you must state this. You are signing up for automated texts. This must be near the call to action. This protects the customer.

This makes your sms marketing legal. It also builds trust.

Understanding TCPA and CTIA Guidelines

Knowing the rules is key. This is for sms marketing compliance. Two main rules exist. They are TCPA and CTIA. TCPA is a federal law. It stops unwanted texts. CTIA rules are for carriers. They protect customers more.

The TCPA is a US law. It controls how brands contact people. This is by phone or text. Breaking TCPA laws can lead to big lawsuits. Fines are $500 to $1500 per text. The FTC, FCC, and State Attorney General can also act.

The CTIA is different. It is a group for US wireless carriers. These include Sprint, T-Mobile, Verizon, and AT&T. The CTIA sets rules for sms marketers. People cannot sue brands for CTIA breaks. But, serious rule breaks can cause carriers to shut down your sms short code. This stops your marketing.

Strategies for List Growth and Segmentation

Growing your list is vital. You want to reach more customers. Use smart ways to get more people. Get them to opt-in for your sms messages.

• Website Pop-Ups and Landing Pages: Use pop-ups on your website. Make them bold. Use clear headlines. Include one phone number field. Use short checkbox messages. Make landing pages for ads. Or for special deals.

• Social Media and Paid Ads: Promote your sms list on social media. Use Instagram and Facebook. Include clear calls to action. Send traffic to mobile-friendly pages.

• Exclusive Incentives: Offer special perks. Give discounts to new buyers. Give early access to new products. Offer special content. Or VIP events. This makes subscribers feel special.

• Email Promotion: Put short promos in your emails. Add clickable buttons. You can also send full email campaigns. These promote your texting list.

• QR Codes: Put QR codes in your store. Or on packaging. These link to simple forms. They are mobile-first. They include legal opt-in words. This makes signing up easy.

• Checkout Page Opt-Ins: Add an sms opt-in at checkout. This gets shoppers who are very interested.

• Giveaways and Contests: Run contests. People text a keyword to enter. Promote these on social media. And email. This boosts interest.

These marketing ways help you build a strong sms audience. You can then group your subscribers. This is for targeted marketing.

Making Great SMS Campaigns

You can make good sms marketing campaigns. Design your messages with care. Each sms campaign has a different goal. You will get better results. Match your message to its goal.

Sales SMS Campaigns

Sales sms campaigns help sell things. They get people interested. You can tell about new products. Like waterdrop® showing a new line. Or, you can offer sales and deals. Many businesses use sales sms marketing. This is for quick sales or holiday offers. Stores send sales and deals. Hotels give special deals. This is for sms loyalty members. Real estate agents ask for sign-ups. This is for property news. These sales messages make more money. They get customers involved.

Alerts and Notices

Alerts give important facts. These messages make customers feel good. You can send order confirmations. Do this right after a buy. Shipping updates tell customers. They say when an order ships. This includes tracking numbers. Delivery notices tell customers. They say when a package is coming. Or when it has arrived. Account alerts keep things safe. They tell about password changes. Or strange logins. These sms messages last. They can have more text. More than push notices. They also work well. This is true in bad signal areas. You can use them for one-time codes. Or for booking reminders.

Help and Support by SMS

SMS is great for customer help. It gets high attention. 98% of sms messages are opened. This means your messages are seen. You can make messages personal. Use the customer's name. This makes customer ties stronger. SMS costs less. Less than old ways to help. You can get info by text first. Then give it to a helper. This saves time and money. Support teams can talk to many people. All at once. This means faster answers. And faster fixes. You can also use sms for quick news. Like service problems.

Loyalty Programs and Special Stuff

You can build strong customer loyalty. Use sms. Offer special content. Or early access to sales. Send special deals. Only for your sms members. This makes customers feel important. You can also use sms to tell about VIP events. These programs make people buy again. They make brand ties stronger.

Event Reminders and Checks

SMS is great for event talks. Send reminders for meetings. Or for bookings. Doctors use sms for appointment reminders. Travel companies send online check-in notices. They also tell about delays. Or canceled flights. Non-profits use sms for event invites. And reminders. They can boost charity event sales. And awareness. These good campaigns make sure people know. They are informed and ready.

Advanced SMS Marketing Technologies for 2026

You need the newest tools. This helps you stay ahead in marketing. New tech in 2026 makes sms stronger. These tools help you talk to customers. They make your sms marketing better.

RCS Messaging for Richer Experiences

RCS messaging upgrades your regular sms. It is like sms with special powers. You can send better-looking messages. Add good pictures. Add videos. Add carousels. You can add buttons too. Like "Buy Now" or "Get Directions." This makes messages more fun. You give customers a better time. RCS also shows when messages are read. It shows when someone types back. This helps you see how people use it. Many businesses use RCS. This is for new products. Or for special deals. It helps them stand out.

AI for Personalization and Automation

AI changes how you do sms marketing. AI helps make messages very personal. It looks at your customer data. Then it tells you what to say. It also tells you when to send messages. So each customer gets important messages. AI can also do many tasks itself. It can send welcome messages. It can send birthday deals. It can even talk to people who have not bought in a while. This saves your time. It makes your marketing work better. AI helps you make things personal. You can send many unique messages. No extra work is needed.

Chatbots for Interactive SMS Conversations

Chatbots change how you talk to customers. This is through sms. They let you have two-way talks. This makes your sms marketing more active. You can have a chat. You do not just send info.

Here are ways chatbots help you:

1. Efficient Customer Support: Chatbots answer questions. They answer about products or orders. They reply right away. This means customers wait less. Smart AI agents can see past talks. They can link to your CRM. They can fix hard problems. They speak many languages.

2. Order Management and Tracking: Users can place orders. They can check their order status. They get live updates through sms. AI can even handle complex orders. They link to your stock systems.

3. Appointment Scheduling and Reminders: Chatbots make booking easy. This is through sms. They send automated sms messages. These remind people. This means fewer missed appointments.

4. Lead Generation and Qualification: Chatbots talk to users. They get important lead info. They can find good leads. This is based on what you need. AI agents give smart ideas. They offer personal follow-up.

5. Surveys and Feedback Collection: Chatbots are an easy way to get ideas. They ask questions automatically. They collect answers. AI agents can make questions personal. They check answers right away.

6. Information and FAQ Assistance: They give info fast. They answer common questions. They use info banks. They understand normal talk. AI agents can learn a lot. They understand hard questions. They give quick, personal answers.

7. Interactive Contests and Promotions: You can run fun games. Like trivia or discounts. Chatbots run the process. They give quick answers.

8. Event Updates and Notifications: Chatbots send event times. They send place details. They send last-minute changes. They send reminders. This goes right to phones.

9. Personal Finance Management: They help with money tips. They track spending. They give money ideas. They offer personal advice. They send bill reminders. They warn about strange spending. AI agents link with banks. They suggest investments. They automate savings.

You can see how chatbots change things:

Chatbots offer many good things for your marketing:

• 24/7 Availability: SMS chatbots work all the time. They answer customers right away. This is true at any hour.

• Cost-Effective: Chatbots automate talks. This means you need fewer helpers. This saves money.

• Scalability: Chatbots can handle many talks. This helps you manage many customer interactions well.

• Personalized Experience: You can teach chatbots. They can know your customers. They can make talks special. This makes people more engaged. It makes them happier.

• Better Engagement: SMS is a direct way to talk. It is familiar. This makes customers talk more with sms.

Integrating SMS with CRM Systems

Connecting your sms platform with your CRM is smart. It brings all your customer info together. This helps you manage your marketing better.

Here are the good things you get:

• Connected Data: CRM and sms link up. All messages are in one spot. You can use this data. You can tell customers things. You can send personal messages. This makes people more engaged. It makes them happier.

• Simplify Workflows: A CRM sms system lets you reach contacts. It does this automatically. But messages feel personal. This helps you build strong ties. This is with leads and customers.

• Increased ROI: Good workflows mean you reach more people faster. This makes things work better. It helps get leads. It makes customer ties stronger. All this leads to better relationships. It improves business ROI.

• Improved Flexibility and Scalability: Linked systems change easily. You can grow your marketing. You can change it. You do not stop what you are doing. This keeps you competitive.

• Compliance and Security: Good sms CRM linking follows sms rules. It keeps customer data safe. It uses codes and other safety steps. This meets fair and legal marketing rules.

• Better Operational Efficiency: Automation makes things simple. Think reminders. Think confirmations. Think follow-ups. This means less manual work. It makes things more productive. It ensures talks are on time. They are always the same.

You will also find these good things:

• Easier communication: All your messages are in one place.

• Smooth data sharing: All customer talks and data are together. This means full and current info.

• More opens and replies: SMS gets opened more. This is true compared to other ways. Urgent messages reach customers fast.

• Happier customers: Faster replies and personal messages lead to better talks. They make the whole experience better.

• Targeted lead care: You can send automatic, personal messages. You can make sales follow-ups special. This helps get more sales.

• Higher ROI: SMS is a cheap way to talk. It gets more people involved for less money.

SMS Marketing Best Practices for ROI

You want your sms marketing to work well. You need to follow certain best practices. These sms marketing best practices help you get the most from your efforts. They make your marketing more effective.

Optimal Timing and Frequency

Sending your sms messages at the right time is very important. It helps your customers see your messages. They will act on them. Research shows Thursday is often the best day. It is best to send sms messages. Monday is usually the least effective. You should aim to send messages between 10 AM and 12 PM. Another good time is between 2 PM and 4 PM.

Think about your audience. Working people might not check phones. This is during office hours. College students might be more open. This is in the evenings or on weekends. Always consider time zones. This is true if your audience is spread out.

Your industry also matters. Restaurants can send messages. This is before mealtimes. Retailers might send them. This is when people browse online. Fitness centers can send messages. This is during off-peak hours for planning. Entertainment venues can send promotions. These are event-related.

You should use data. This is from subscriber engagement. This helps you find the best send times. This is for your specific audience. Trying different send times can greatly improve click-through rates. It can boost them by up to 50%. It also helps keep your sms subscribers. This can increase retention rates by about 20%. Sending around 6 PM has shown good results. This is for click-through and retention. But remember, this is a starting point. Your best times will vary.

Consider these points for timing:

• Who Are You Targeting? Understand your audience. Are they young adults or parents? This helps you tailor messages.

• Where Are Your Customers Located? Use location data. Send relevant info at the right time. This is based on their zip codes.

• Is This Message Content Urgent? Urgent messages need quick timing. This makes sure customers act fast. This is for flash sales or fraud alerts.

For frequency, sending about five messages per month is good. This keeps customers engaged. It does not send too many messages.

Crafting Compelling and Concise Copy

Your sms messages need to be short. They need to be powerful. Each sms message has a limit. It is 160 characters. This means every word must count. You need to be clear. Avoid extra words.

Your message must immediately show value. What does the customer gain? Why should they care? Your messages appear next to personal texts. They need to stand out.

Create a sense of urgency. Or scarcity. Use words like 'today,' 'ends soon,' or 'last chance.' This makes people act quickly.

Always include a strong Call-to-Action (CTA). Tell the recipient what to do next. Avoid general phrases. Give clear instructions. For example, 'Tap to shop' or 'Claim your spot.'

Keep your brand voice consistent. Even in short messages, your tone should match. This helps your audience connect with you. Use personalization. Include the customer's name. Or refer to their past actions. This makes the message more relevant.

Use short, punchy words. Simple language is best. This is for quick understanding and action. Put the most exciting part first. This could be an offer. It could be a deadline. Or a new product.

Here are some examples:

• Hook: 'FLASH SALE: 40% off ends at midnight.'

• Value Proposition: 'Get 2 for 1 on all skincare—today only.'

• Urgency: 'Only 5 hours left to grab your deal.'

• CTA: 'Tap to shop.' or 'Use code SMS25 at checkout.'

Including Clear Calls to Action

A clear Call to Action (CTA) tells your customers what to do. It guides them to take the desired step. Strong CTAs are vital. This is for successful sms marketing campaigns.

Here are some effective CTAs you can use:

• Shop Now: This is direct. It encourages immediate shopping. This is for new items or sales. Example: Ready to transform your closet? Shop now and get 15% off: [Link].

• Add to Cart: This moves customers closer to buying. It works well for online stores. Example: Our best-seller is going fast! Add to cart before it’s too late: [Link].

• View the Collection: This creates interest. This is in new products. Example: Ready to refresh your wardrobe for spring? Our spring dress collection is here. View the collection now: [Link].

• Return to Cart: This reminds customers about items. They left them behind.

• Enter [Code] at Checkout: This is clear. It encourages purchases. This is with special deals. Example: Enter code SHOP15 at checkout to get 15% off your purchase!

• Hurry - Buy Today for X% Off: This creates urgency. This is with a limited-time discount. Example: Hurry, our limited-time deal is almost gone! Buy today and get 20% off: [Link].

• Claim Your Discount: This offers an immediate reward. Example: Get ready for the holidays with 25% off! Claim your discount today: [Link].

• Reply YES to Get Your Free Quote: This asks for an immediate response. Example: Interested in our landscaping services? Reply YES to get your free quote today.

• Learn More: This invites customers to explore. It is not too pushy. Example: Need more information about our cleaning services? Learn more: [Link].

• Reply ‘C’ to Confirm: This is an easy way to confirm appointments. Example: Your test drive at Jen’s Auto is scheduled for Jan. 16 at 3 p.m.? Reply ‘C’ to confirm.

• Join the VIP Club: This offers exclusive deals. Example: Ready to start receiving exclusive deals? Join the VIP club now and get 15% off your next order: [Link].

• Book Your Stay: This encourages immediate action. This is for travel. Example: Your island getaway awaits you! Book your stay today: [Link].

• Save Your Spot: This creates urgency. This is for events. Example: Our holiday baking class is filling up fast! Save your spot before it’s too late: [Link].

• Write Us a Review: This asks for feedback. Example: Your feedback means everything to us. Help improve our customer experience. Write us a review here: [Link].

Personalized Messaging at Scale

Sending personalized messaging to many people is powerful. It makes your marketing feel special. This is for each person. You can do this with smart automation.

Use automated sms flows. These are workflows. They are triggered by behavior. They can make much more money. This is than single messages. Platforms with drag-and-drop builders help you. You do not need complex coding.

Use one platform. This is for sms marketing and email. This lets you send messages smoothly. This is across different channels. Use sms for quick actions. This is like purchases or time-sensitive offers. Use email for building long-term relationships.

Integrate your marketing. This is across all channels. Create journeys. Messages change based on user behavior. For example, if a user does not open an email. Send a follow-up text. Rich Communication Services (RCS) messaging also helps. It offers better experiences. You get delivery receipts. You get rich media. You get interactive buttons. This makes your messages stand out.

Look for platforms with key features. They should offer unified campaign orchestration. This is across email, sms, push, and in-app messages. They need real-time personalization. This is through dynamic content. They also need adaptive automation. This reacts to user behavior. Cross-channel analytics are also important. This is for seeing how everything performs.

Segment your audience. Divide them based on past behavior. Or preferences. Or demographics. Send personalized messages. They truly connect. This could be welcome discounts. This is for new buyers. Or exclusive offers. This is for loyal customers.

Use action-based triggers. Send messages when customers do something. This could be a purchase. Or a sign-up. Or website activity. Examples include thank-you messages. Or cart abandonment reminders. Or shipping updates. This makes your personalized communication relevant. It is also timely.

Automation offers many benefits. It increases efficiency. This is by handling routine tasks. It improves the customer experience. This is with timely messages. It boosts customer engagement. This is with relevant communication. This leads to more sales. It leads to more conversions.

A/B Testing for Continuous Improvement

You should always test your sms marketing campaigns. A/B testing means you try different versions. This is of your messages. You can test content. Or timing. Or calls to action. This helps you find what works best.

Experiment with different send times. Try various message copies. Test different offers. Use A/B testing and AI tools. This is to find effective strategies. Then, you can use those strategies. This is on a larger scale.

Regularly track your metrics. Look at open rates. Look at click-through rates. Look at conversions. This gives you insights. This is into how your marketing performs. Use this information. This is to make your sms marketing tips better. It makes your automation strategy better. This is over time.

Measuring and Optimizing Your SMS Performance

You must check your sms marketing. This helps you see what works. Tracking sms numbers gives a clear picture. It shows how well your campaigns are doing. This keeps your marketing useful.

Key Metrics for SMS Campaign Success

You need to track some key numbers. These show your sms marketing success.

• Delivery Rate: This is how many messages reach people.

• Open Rate: This shows how many people read your messages.

• Click-Through Rate (CTR): This counts clicks on links in your sms.

• Conversion Rate: This tracks how many people do what you want.

• Opt-Out Rate: This shows how many people stop getting messages.

• Total SMS Revenue: This is money from your sms efforts.

• Revenue Per Message (RPM): This is money for each sms sent.

Analyzing Delivery and Open Rates

Look closely at delivery and open rates. A low delivery rate means problems. Bad numbers, network issues, or spam filters cause this. You must fix these problems. This makes sure your sms messages get to people. A high open rate with few replies means other issues. Your sms timing, tone, or offer might be weak. Watch delivery status. This helps find network failures early. Tracking opt-out rates also gives feedback. It shows if your message timing or content needs work.

Tracking Click-Through and Conversion Rates

You track Click-Through Rate (CTR) to see interest. CTR shows how many click a link in your sms. You find it by dividing clicks by messages sent. A high CTR means your links are good. Conversion Rate measures sales or other actions. You divide conversions by messages sent. A high Conversion Rate means your sms marketing makes sales. Use tools with live data. Use UTM codes and short links. This helps track specific campaigns. Connect your sms data with CRM systems. This gives a full view of customer actions.

Utilizing HiFiveStar for Feedback and Reputation Management

HiFiveStar helps you get customer feedback. It also manages your online name. You can use sms to ask for reviews. HiFiveStar does these requests automatically. This helps you get more reviews. You can then watch these reviews. This tells you how happy customers are. This helps you make your services better. It builds trust with new customers. HiFiveStar makes your marketing better. It turns feedback into a strong online presence.

Future-Proofing Your SMS Strategy

You must get your SMS ready for tomorrow. Tech and rules change fast. You need a strong SMS marketing strategy. This helps you stay ahead.

Adapting to Evolving Privacy Regulations

Privacy rules always change. Your SMS marketing must follow them. You need written permission for ads. For info messages, you need an invite. This permission must be clear. It must be freely given. It cannot depend on buying. Your texts must offer a way to stop. Use words like "STOP." Messages must show who sent them. Do not send too many. They must not trick people.

The FCC made SMS rules. Breaking TCPA rules is bad. Fines can be $500 to $1500 per text. By July 17, 2025, every message needs a visible opt-out. Your system must see stop requests fast. You must honor opt-outs quickly. State laws may limit consent time. Georgia has a five-year limit. Old phone numbers also create "stale consent." You should check who owns numbers. This lowers risk. This focus on rules means you give real value.

Staying Ahead with New SMS Features

New SMS features make messages better. RCS messaging upgrades your regular SMS. You can add your brand name. Add your logo. Add a verified badge. This builds trust. You can add pictures. Add GIFs. Add videos. Use interactive buttons. Like "Shop Now." Scrollable carousels show many items. Tappable buttons make actions fast. Location and calendar tools add ease. Apple supports RCS in 2024. Google promotes RCS for Business. By late 2025, over 3.7 billion devices will use RCS. This makes rich messaging the new normal.

AI also helps your marketing. AI makes messages very personal. It refines tone and timing. It matches what people like. AI chatbots offer real-time talks. They give instant help. Predictive analytics helps you choose wisely. You can guess what customers will do. This makes your campaigns better.

Integrating SMS with Omnichannel Strategies

SMS works best with other channels. Do not use SMS alone. Use SMS to help email marketing. Send a limited-time offer. Do this if someone does not open an email. Follow up on messages. Do this if they got no reply. See how well each channel works. Repeat messages with later talks. Do not contact users who already replied.

Ask people to opt-in for SMS. Do this across all your channels. Use social media. Use email. Use your website. Always get clear permission. Divide your audience. Group them by age or interests. Make your content personal. Include a clear call to action. SMS always gives better results. It should be part of any good digital marketing plan. This helps make a deeper bond with customers.

SMS marketing is key for your business in 2026. You need to use it smartly. Follow all the rules. Use new tech like RCS and AI. Use strong ways to check your data. This helps you stay ahead. HiFiveStar is a great helper for your SMS. It helps you talk to customers. It helps manage your online name. HiFiveStar gets reviews for you. It checks them all the time. It works with your other systems. You get good data. It filters bad reviews. This helps your Google Maps rank. It helps your business do well. It builds trust with customers. Work hard on your SMS. This will help your business grow.

FAQ

What is the best part of SMS marketing in 2026?

SMS marketing has very high open rates. About 98% of messages are read. Your messages go right to customers. They get them fast. This means people pay attention. More people buy things. You talk to your audience well. You do it quickly.

How do you get to send SMS marketing?

You must get clear permission. Customers need to say yes. They agree to get your messages. Use easy ways to sign up. Use keywords. Use website forms. Use checkout choices. Always tell them how to stop texts.

What is RCS messaging?

RCS messaging is a better kind of SMS. You can send cool things. Send pictures. Send videos. Send buttons you can click. It makes your messages more fun. It makes them look new. Apple will use RCS in 2024. This means more people will have it.

How does AI make SMS marketing better?

AI makes your messages special. It uses customer info. It does tasks for you. It sends welcome texts. It sends birthday deals. This saves your time. Your marketing works better. You send the right stuff to each customer.

Why is A/B testing key for SMS campaigns?

You try different message types. This helps you see what people like. You can test words. Test when you send them. Test what you ask people to do. This makes your campaigns better. It helps you get more results.